Bacardi 150/150 - The Nights Are Numbered

150 YEARS BACARDI, 150 PARTIES We designed a campaign for Bacardi to celebrate their 150th anniversary. What began with a party 150 years ago, became a world famous rumbrand which has always been bringin people together on legendary nights. To celebrate its 150th anniversary Bacardi’s focus is set entirely on celebrating this milestone. Note that we’re not just partying it up once, but 150 times, all year round! From a sparkling kick-off event on the 1st of June in Amsterdam to exclusive private parties at your home. From cocktail parties to summer festivals. Each party has a unique number from 1/150 to 150/150. The Nights are Numbered....

Bacardi 01/150: Het Sieraad Amsterdam
Key Visuals
Online platform (HTML5 build)
Outdoor
Behind the scenes
One weekend, 12 locations (Amsterdam & Rotterdam), little sleep...

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