Bacardi - Make a Status Update in 3D

With 'Make a Status Update in 3D', Bacardi wants to anticipate to the digitization of our social life. Why are people sharing their lives online, whilst it's much more fun to do this in real life with your friends? With this campaign, we challenge visitors in catering outlets throughout the Netherlands, to write their status updates on a physical 'status bar'. It's just like you do it on Facebook, but now for real. Every visitor, and his or her friends, are then photographed in 3D with their status update. The 3D image is then printed on the spot by our Bacardi team, and with it, the visitor and his or her photo-friends receive a discount on a Bacardi cocktail. We also upload the 3D footage to the Bacardi Fanpage on Facebook, so people can share their status update with their friends once they are sober again. Bacardi is the first brand using 3D technology at such a large scale in a campaign. We even printed all our instore materials in 3D. (menus, posters, narrowcasting,…) Oh, of course you can't see 3D without special glasses. So on every location, our 3D promo team hands out custom designed 3D glasses. 'Make a Status Update in 3D' is the kick off for a global repositioning campaign in which Bacardi claims togetherness. (Watch the commercial below)

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