We created a online test to find out how much you’re in need of holiday by measuring your stress level. The test is part of a larger campaign, where people can double their booked holiday. (This part is created by Doom & Dickson)
The test is based on voice analyses, but has a keyboard alternative.
To make the test as accurate as possible, we used open source voice analyses software to indicate signs of stress.
After activating your microphone (webcam), the visitor has to name a series of holiday items out loud. This input is then analyzed to create a custom stress result. Each result has a specific holiday advice. A low stress factor can be reduced with a long weekend away, but an extremely high stress factor will take you 28 days to recover.
To create an extra artificial atmosphere, we used a unique voice-over. For the first time in history, as far as we know that is, the Google Translate voice is starring in an online campaign. It makes everything a little weird, but it adds up to the total experience.
After the test you can compare your result with the rest of Holland. E.g.: At this moment, the average stress factor of Holland is ‘Rather High’ (14 days of holiday)
We also launched the test on Hyves, with a slightly altered version.
Here you can compare your result with the results of your friends.
Awarded "Site Of The Day" at thefwa.com (1st of December 2011), Best interactive ad December 2011 on Bestadsontv.com and a Silver W3 Award.
Also mentioned by Ashton Kutcher on Twitter and Facebook. And that might be even cooler then any other award...