Hi Casting 2010

On www.hicasting.nl, Hi customers can sign up to become one of the new faces of the Hi Society. Every model you see on Hi posters and billboards are real customers and members of the Hi Society. And every year again, Hi looks for new campaign blood. How does the Hi Casting work? - Hi clients upload their best portrait on www.hicasting.nl. - Within 24h, we manually create a branded Hi poster with the portraits. - Participants can share this unique poster on Facebook, Twitter and Hyves and ask friends to vote for them. - Those 50 candidates who received the most votes are invited for a professional photo shoot. - The photographs and videos of the shoot will be published on www.hicasting.nl and everyone can vote on their favorite models. - The 5 finalists with the most votes and the best jury reviews are the winners. These 5 winners become the new faces of the Hi Society.  

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