Hi Facebook Facts

In a world where the social power of smartphones seems unstoppable, Hi wants to be on the front row of the social battlefield. Therefore they launched a 360 campaign to focus on the social strength of it's services. The campaign launched with a striking commercial, where we could see 3 friends posting every (awkward) detail of a wild night out on Facebook, using their smartphones. (Think The Hangover meets advertising) We created the concept for an entertaining tool that generated interesting, accurate insights into the Facebook behavior of our target audience. Enter "Hi Facebook Facts". Within 6 weeks, Hi gained more then 50.000 fans on their Facebook fanpage, becoming the biggest Dutch brand on Facebook. And the number of fans is still growing... Note: Merlijn and myself are responsible for the concept and the early storyboarding. Art direction, design and development has been executed by Red Urban Amsterdam after we moved to Fitzroy.

Interesting fact: 95% of the traffic was generated from app-to-wall sharing.
The TV commercial (credits: FHV BBDO)

You may also like

I doubt, therefore I read Trouw.
2013
The Book Club - Bacardi
2012
Hyundai Veloster - Banned commercial
2011
Hi Wannabe Friends?
2011
The Next Ten - App book
2011
Lay's "Maak de Smaak"
2010
SlamFM - Just Slam Harder!
2011
Bacardi 150 Years - Bat Evolution
2012
Bacardi - Mixtape Memories
2011
Hyundai Santa Fe: Upskirt by Storm Edge Design
2012
Back to Top