Hi Pokkie Foetsie Prank

Imagine loosing your phone. Not only you lost your precious, expensive device, but probably worse, you lost all your phone contacts as well? Hi came to the rescue and introduced the Hi Phonebook service, an online backup of your contacts. With this backup, you'll never loose your friends when losing your phone. We were asked to create online awareness for this service. Our solution: let people experience the panic of loosing all their friends in a blink of an eye. Enter the Pokkie Foetsie Prank, the first prank on Hyves*, ever... On Hyves*, people could prank their friends by making them think all their Hyves friends were being deleted from their profile. After the panic we explained the similarity of loosing your phone and pointed out the benefits of the Hi Phonebook service. Once pranked, we invited the victims to prank their own friends. Results: 680.000 pranked Hyvers and forwarded more then 3.000.000 times to an average of 23 friends per person. This campaign is awarded with a Silver Spin Award, 2 SAN Accents and a Silver Esprix (2010) *With 10 million members, Hyves was the largest Dutch social network in Holland. They had about 6,6 billion pageviews each month and at the time way ahead of Facebook in The Netherlands.

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