Lay's Join the Picnic

Lay's Join the Picnic was an interactive game at Hyves.nl*. In 60 seconds, you had to find your Hyves friends in the park. If you managed, you were entitled to win one of the 4000 XXL Lay's Picnic Blankets or tickets for Picnic in the Park, including a meet and greet with Gabriella Cilmi & Novastar. The Join the Picnic campaign included: - A few million URL's on all chipsbags of Lay?s chips - Television Commercials with a tag on call to action to play the online game - P.O.S. - Online advertising on Hyves and MSN - A standalone version of the Hyves game at Lays.nl *With 10 million members, Hyves was the largest social network in Holland. They had about 6,6 billion pageviews each month and at the time way ahead of Facebook in The Netherlands."

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