Vodafone moved to Amsterdam and was on the lookout for lot's of new colleagues. So what do you usually do when you're new somewhere? Right, you introduce yourself. That's exactly what Vodafone did with this campaign by saying hello to potential new colleagues and everything that's typically Amsterdam.
The very broad crossmedia approach guaranteed that everyone in Amsterdam was greeted at least once a day by Vodafone. It didn't matter if you were stuck in a traffic jam or drinking a beer in a bar, you couldn't miss the fact that Vodafone landed in Amsterdam.