Lay's "Maak de Smaak"

Lay's was hunting for a new flavour. And for once, the Dutch could decide what flavour it should be. The campaign ran in the UK before ('Do us a flavour') and needed a Dutch twist. More than 700.000 flavour suggestions were uploaded by Dutch Lay's lovers. Awarded with: - Silver Effie (Lay's Maak de Smaak) - Silver Esprix (Lay's Maak de Smaak - Cat. FMCG Food) - SAN Accent (Lay's Maak de Smaak - Cat. Fast moving) - SAN Accent (Lay's Maak de Smaak - Cat. Integrated Communication)

How does 'Maak de Smaak' work?
Introducing the jury...

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