Lay's "Maak de Smaak"

Lay's was hunting for a new flavour. And for once, the Dutch could decide what flavour it should be. The campaign ran in the UK before ('Do us a flavour') and needed a Dutch twist. More than 700.000 flavour suggestions were uploaded by Dutch Lay's lovers. Awarded with: - Silver Effie (Lay's Maak de Smaak) - Silver Esprix (Lay's Maak de Smaak - Cat. FMCG Food) - SAN Accent (Lay's Maak de Smaak - Cat. Fast moving) - SAN Accent (Lay's Maak de Smaak - Cat. Integrated Communication)

How does 'Maak de Smaak' work?
Introducing the jury...

You may also like

Hi Casting 2010
2011
Bacardi - Mixtape Memories
2011
Vodafone "Hello Amsterdam"
2010
D-Reizen Holiday Stress Test
2011
SP!TS Bring on the day!
2013
Hotel Hyundai
2012
Corny - The Bizarre in a Bar
2012
I doubt, therefore I read Trouw.
2013
The Next Ten - App book
2011
Doritos Late Night Skip or Trip
2012
Back to Top