The Next Ten - App book

The App Book There’s something about a physical book. There’s something about an online book. Wouldn’t be lovely to combine these two into a most wanted book: the App Book. A physical book mixed with an (I-phone) app that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. We called it “The Next 10”. With inspiring Dutch thinkers - and doers – in a wide range of fields. Like the famous architect Rem Koolhaas and Onno Ruding: former executive director of the International Monetary Fund (IMF). They talk about the business and social themes they believe will be relevant in the next 10 years. And the innovative ways they expect the business community and the world at large to respond to a rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The Next Ten itself is an innovative combination of old and new media, with a digital app that interacts with and adds to the written interviews. The App Book has been created in close collaboration with Accenture Netherlands, which this year celebrate its 10th anniversary with its sights set firmly on the future. Awarded "Mobile Of The Day" at thefwa.com (12th of January 2012)

SCREEN CAPTURES
Credits:

Concept
Fitzroy Amsterdam & Accenture the Netherlands

Responsible at Accenture Netherlands
Jort Possel, Marketing Director

Interviews
Mike Croall, Garry Piggott

Photography
Tim Stet

Printing Company
Spinhex & Industrie

Production Iphone app “The Next Ten”
Fitzroy Amsterdam

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