Nestlé is redefining products & categories through innovation of our highly nutritional, plant- based products.
With this campaign, Nestlé is questioning the status quo of the food industry. We’re shaping a new norm for the plant-based category, together with our audience.
With that, we’re opening up the conversation with our audience and and create room to talk about our ideas of that new norm for the category.
In this photography concept we show Gen Z youngsters laying down on their backs in a pile of raw ingredients. These are the core ingredients of the Nestlé food they are holding.

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