Duyvis is all about their authentic nuts. To promote the authenticity of Duyvis nuts, we asked our audience to upload a photo of themselves. In a few simple steps they could pick a groovy hair style and adjust their mouth area. Then they could invite their friends to join them in the ad. The result was a 30 sec TV advert with them and their friends starring in it. The winning advert was actually broadcasted primetime on tv.